SALESFORCE MARKETING-CLOUD-DEVELOPER KNOWLEDGE POINTS & MARKETING-CLOUD-DEVELOPER RELATED CERTIFICATIONS

Salesforce Marketing-Cloud-Developer Knowledge Points & Marketing-Cloud-Developer Related Certifications

Salesforce Marketing-Cloud-Developer Knowledge Points & Marketing-Cloud-Developer Related Certifications

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Salesforce Certified Marketing Cloud Developer is a highly sought-after certification that validates a developer's knowledge and skills when it comes to developing and implementing marketing solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam certification exam tests a candidate's knowledge in the areas of marketing software development, data modeling, configuration, and automation. Salesforce Certified Marketing Cloud Developer Exam certification is designed for technical professionals who specialize in marketing automation.

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Salesforce Marketing-Cloud-Developer Exam Questions With PDF File Format

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q161-Q166):

NEW QUESTION # 161
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?

  • A. Use the AMPscript CloudPagesURLfunction.
  • B. Append EmailAddress to the URL as an encoded parameter.
  • C. Append SubscnberKey to the URL as an encoded parameter.

Answer: A

Explanation:
To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use theAMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.
Example usage:
rectTo(@url)=%%">View Your Information</a>
This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.
References:
* Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
* Salesforce Marketing Cloud Documentation


NEW QUESTION # 162
What is the operational order of the Contact Delete process for Marketing Cloud?

  • A. Delete initiated > Final deletion
  • B. Data identified > Suppression phase > Delete initiated > Account page
  • C. Delete initiated > Suppression phase > Final Deletion
  • D. Delete initiated > Final deletion >Suppression phase

Answer: C


NEW QUESTION # 163
A developer is creating a custom preference center and wants to log unsubscribeevents from the CloudPage.
Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

  • A. SubscriberKey and JobID
  • B. SubscriberKey and BatchID
  • C. SubscriberID and BatchID
  • D. EmailAddress and JobID

Answer: A


NEW QUESTION # 164
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

  • A. Email Address
  • B. Subscriber Key
  • C. Subscriber ID
  • D. Contact Key

Answer: C


NEW QUESTION # 165
A developer used LookupRowsto retrieve data when building a dynamic email.
What should be the next step before using this rowset within a FOR loop?

  • A. Use Row to return a specific row of the rowset
  • B. Use RowCount to ensure the rowset contains data
  • C. Set the rowset to a new array variable
  • D. Close the delimited AMPscrlpt Code Block

Answer: B

Explanation:
After using LookupRows to retrieve data when building a dynamic email, the next step before using this rowset within a FOR loop is to use RowCount to ensure the rowset contains data (D). This validation ensures that there are rows to iterate over, preventing potential errors or empty iterations in the FOR loop.
Example:
SET @rows = LookupRows("DataExtensionName", "FieldName", "Value") SET @rowCount = RowCount (@rows) IF @rowCount > 0 THEN FOR @i = 1 TO @rowCount DO SET @row = Row(@rows, @i) /* process each row */ NEXT @i ENDIF References:
Salesforce Marketing Cloud AMPscript Guide
AMPscript RowCount Function


NEW QUESTION # 166
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